It's been interesting how, out of the blue, the pandemic has changed so many things.
Guitar sales hit a record this year, while Guitar Center (finally)(after a BILLION $ IN DEBT) goes into bankruptcy.
There has been a lot of talk about the state of guitar in the U.S., it's popularity or lack of popularity. At first this was driven by sales figures being low last year, or assertions about what "popular" music has guitar (or doesn't). Quasi-valid statistical perspectives.
I'm quite tired of mediating everything on stats. It's not perfect, and it's often distorting by initial conditions or cherry picked parameters. There was a time when humans made these things called "decisions" based on something called "intuition". It's what makes us better (for the moment) than a.i. machine learning software; our subconscious processing power still vastly exceeds the best of what is available in computer hardware.
From my Vastly Exceeding Computer Hardware anecdotal extrapolation perspective I noticed a phenomenon that pretty routinely happened:
Guitar as an at home tv interview backdrop.
I can't remember the first one I noticed this happening on. I wish I'd taken screen shots, because I know there have been some curiously notable people (Dr. Fauci I think?) and some suitably interesting choices (Taylors, Suhrs, etc.).
Based on this phenomenon of people seemingly wanting you to know they play guitar (I recall one interview with a doctor where a guitar neck seemed poised precariously almost on a doctor .... for "some reason"), I would suggest guitar is as popular as ever.
It is also apparently serving a couple of purposes. Obviously providing character support for people's identity: people are proud of being a guitar player. It also implies people are looking at the time at home as an excuse to finally learn to play the guitar.
Which I of course think is a great idea....
As I've said many times, "if you're going to listen to music the rest of your life you may as well learn something about how to play and create it". It's enlivening to see so many having a guitar seemingly playing a role in their lives, and not just passive non-player characters in life!